Articles that inspired this video are:

How is PR changing?

How has social media changed the way newsrooms work?

PR must reinvent itself to survive the media disruption

The impact of social media on public relations

The role of new public relations practitioners as social media experts

Is using social media “good” for the public relations profession? A critical reflection

Book: Putting the Public Back in Public Relations by Solis, B., & Breakenridge, D. (2009)